GEORGIE

Client: Boost Mobile
Agency: Freestyle Interactive
Role: Art Director

My Contribution
Part of the integrated creative team that developed the campaign, working across concept development, art direction, and design. I led the digital executions through production, including animation and interaction, and participated in the campaign shoot.

HELLGATE: LONDON

Client: Flagship Studios
Agency: Freestyle Interactive
Role: Art Director

My Contribution
Part of the integrated creative team that developed the campaign, working across concept development, art direction, and design. I led the digital executions through production, including animation and interaction.

SKATE 2

Client: Electronic Arts
Agency: Freestyle Interactive
Role: Art Director

My Contribution
Part of the integrated creative team that developed the campaign, working across concept development, art direction and design. I led the digital executions through production and directed the talent for the interactive video shoot.

ROCK BAND

Client: Electronic Arts
Agency: Freestyle Interactive
Role: Art Director

My Contribution
Part of the integrated creative team that developed the campaign, working across concept development, art direction and design. I led the digital executions through production, including animation and interaction.

RELIANT ENERGY

Client: Reliant Energy
Agency: Grey San Francisco
Role: Associate Creative Director

My Contribution
Led art direction and design across broadcast and digital campaigns for Reliant Energy. I worked from concept development through production, including interactive executions supporting the television work.

TYPE HITS

Client: Various
Agency: Various
Role: Art Director / Designer

My Contribution
A selection of typography-driven work from campaigns and projects across my career. Each piece uses type as a central part of the visual idea, from expressive display typography to type integrated with image, motion and composition.

BUCKY FLARE

Client: Personal Project
Agency: Independent
Role: Creative Director / Designer

My Contribution
After years of DJing in San Francisco, I created Bucky Flare as a new moniker when I returned to Calgary. The project became a creative playground for exploring identity, typography, music and a deliberately strange visual world.

CARBON EXPERIENCE

Client: Carbon 3D
Agency: Shiftworks San Francisco
Role: Creative Director / Designer / Production Lead

My Contribution
I developed the concept for Carbon’s trade show environment and led the design through production. I created scaled 2D illustrations to define the space, guide client approvals, and support the large-format production team during final execution.

DROP BRAND

Client: Drop
Agency: Shiftworks San Francisco
Role: Creative Director / Brand Steward / Lead Designer

My Contribution
What began as a freelance assignment grew into a multi-year partnership. When Massdrop became Drop, I helped develop the new identity into a working brand system across packaging, marketing, and digital. I served as brand steward, creating guidelines and leading the ongoing design and production of consumer-facing materials.

DAYMI

Client: Daymi Juices
Agency: Shiftworks San Francisco
Role: Creative Director / Brand Strategist / Lead Designer

My Contribution
Working from the client’s existing logo, I developed the broader Daymi brand identity and packaging system. I led the strategy, art direction, and design, using bold color, typography, and simple illustration to give the juice startup a distinctive presence in a category dominated by more natural and homespun visual conventions.

ASUS R.O.G.

Client: ASUS Republic of Gamers
Agency: McCann MRM
Role: Senior Art Director / Concept

My Contribution
I originated and pitched the “Area 51 Gamer Girl” concept during the initial creative presentation. ASUS selected the idea, which went on to become the finished film shown here. My involvement ended after the concept stage.