Snatched:
The jewel of the online work.
Set up:
This campaign had a lot of moving parts. I'm focusing on the "Snatched" online work.
Two Shops
This campaign was a partnered-agency effort between Freestyle Interactive and HEAT. HEAT handled all TV, Print, and Out Of Home (OOH). I worked for Freestyle, and we headed up all the online work.
My Role:
After the initial concepting (agency term for brainstorming) and sell-through to the client, As the assigned Art Director, I owned the development and execution of all aspects of this concept. Of course, always under the watchful eyes of the creative leads with – regular reviews/support/adjustments/direction, and approvals.